Marketing

Customer first

There was a time when marketing teams or entire departments had a hard time justifying their existence. This was especially true when it came to defending marketing campaign budgets.

Today most companies are aware that their customers drive their business. More available data, a customer-centric approach and better statistical methods make marketing an attractive field for data science.

  • “Mystery shopper” (mystery shopper)
  • Customer experience journey and
  • Process optimization
  • Evidence-based evaluation of programs/campaigns (marketing or training)
  • Customer segmentation
  • New product innovation
  • Sentiment analysis
  • …
Back to top